MARKET THESIS

Columbus Isn't a Secondary Market.
It Has More Annual Visitors Than Nashville.

A convergence of corporate expansion, population growth, and institutional investment creating durable demand for hospitality assets.

1.7M+
Metro Population
$28B+
Intel Investment
53.2M
Annual Visitors

Economic Indicators

1.7M+
Metro Population
$28B+
Intel Investment
5
Fortune 500 Companies
53.2M
Annual Visitors
$8.2B
Tourism Spending
3.5%
Population Growth Rate
#1
Ohio Metro by Growth
120K+
New Jobs (5 Year Outlook)

Why Columbus

Multiple demand drivers create a resilient, diversified economy that sustains hospitality performance through economic cycles.

Intel Chip Fabrication

Intel is investing $28B+ in semiconductor fabrication facilities in Central Ohio, creating tens of thousands of construction and permanent jobs. This is the largest private-sector investment in Ohio's history.

Tech Expansion

Amazon (AWS), Google, and Meta are building data centers and expanding operations. Combined with Intel, Columbus is becoming a major technology hub driving corporate travel demand.

Convention Economy

The Greater Columbus Convention Center generates over 400 events annually. The recently expanded facility draws national conventions, trade shows, and corporate events year-round.

Government and Education

As Ohio's state capital and home to The Ohio State University (60,000+ students), Columbus benefits from consistent government and education-related travel and demand.

A Market in Demand's Favor

Demand is up 12.3% over three years. Supply is up 3.1%. That's a 9-point gap. In hospitality, a gap like that means occupancy rises, rates rise, and well-positioned properties capture outsized revenue growth. Our Marriott conversion enters this market at exactly the right moment.

+12.3%
Demand Growth (3 Year)
+3.1%
Supply Growth (3 Year)
+9.2%
Net Demand Advantage
Columbus, Ohio skyline

Our Columbus Investment

We're converting a 230-room property into a branded Marriott asset in Columbus. The property captures demand from Intel's manufacturing hub, the tech expansion, convention activity, and government travel. NewcrestImage operates it. Marriott provides the brand. We manage the investment and your experience as a partner.

View the Full Opportunity